Trilogy Health Services, a senior living company focused on the well-being of their 12,000 employees, partners with Senior Living Chaplains to provide Chaplain Team care to their employees and family members.
Communicating with residents and associates was already a challenge for the senior living industry. But Covid-19 made communication an even bigger challenge — and, an even more important practice — than before the pandemic began.
Providers such as Baltimore-based Brightview Senior Living and Louisville, Kentucky-based Trilogy Health Services have had to think creatively about ways to relay messages to residents, their loved ones and associates.
“We realized quickly that many of the ways we had communicated in the past, and the frequency of that communication with our various constituencies — particularly our associates, residents and families — was going to have to change dramatically,” said Brightview Senior Living CEO Marilynn Duker during a panel discussion at the National Investment Center for Seniors Housing & Care (NIC) Fall Conference, which is being held virtually this week.
But both companies were able to overcome these new challenges by employing unique strategies, such as working with “marketplace chaplains” who hold virtual religious services and counseling sessions, or by using in-house apps and software to help keep track of data and virtually meet.
“Transparency certainly is important any time, but definitely during these times of crisis,” said Leigh Ann Barney, president and CEO of Trilogy Health Services.